Spy on Competitors' Keywords

Discovering which keywords your competitors are ranking for is one of the most powerful features in Astro. This competitive intelligence can help you identify new keyword opportunities, understand market trends, and optimize your ASO strategy.

Astro makes competitor keyword research incredibly simple and provides you with actionable insights that can give you a competitive edge in the App Store.

Method 1: Using the Suggestions View

The suggestions view provides the most comprehensive way to analyze competitor keywords:

Step-by-Step Process:

Click the “Suggestions” button in your app’s interface
Click the gear icon (⚙️) in the suggestions view
Paste the App Store URL of your competitor’s app

View Results
- The suggestions view will automatically reload
- You’ll see all keywords your competitor is ranking for in the selected store
- Results can be filtered and ordered by popularity and difficulty.

What You’ll See:

Complete keyword list that your competitor ranks for
Numbers of apps in rankings for each keyword
Keyword metrics like popularity and difficulty (in paid version)

Method 2: Using the Ranking View

For quick competitor analysis from the ranking view:

Click on the “Apps in Ranking” column for any keyword in your main list
Find a competitor app you want to analyze
Click the eye icon (👁️) next to their app
The ranking view will close and the suggestions view will appear after a few seconds
You’ll see all keywords for the selected competitor app

This method is particularly useful when you discover new competitors while analyzing specific keywords and want to quickly investigate their keyword strategy.

Best Practices for Competitor Research

Choosing the Right Competitors

Direct competitors: Apps with similar functionality and target audience
Aspirational competitors: Successful apps you want to compete with
Niche leaders: Top-ranking apps in specific keyword categories
New entrants: Recently launched apps gaining traction

What to Do with Competitor Keywords

1. Identify Opportunities

Look for high-performing keywords you’re not targeting
Find keyword variations you might have missed
Discover new market segments or user intent patterns

2. Validate Your Strategy

Confirm that your current keywords are competitive
Identify keywords where you might be over-investing effort
Find gaps in your current keyword coverage

3. Plan Your Response

Prioritize new keywords based on relevance and difficulty
Update your app metadata with promising discoveries
Adjust your ASO strategy based on competitive landscape